Tuesday, March 16, 2010

Pradalphabet - Prada make limited edition shirts

Not many can speak fashion like Prada does. Full stop. It is just the way it is.

So when we stumbled across these Pradalphabet t-shirt collection (that were created in collaboration with the Paris art and design partnership M/M) we almost feinted with excitement.

Why partner with M/M? Easy. The alphabet and M/M go way back, with M/M having already developed 50 different typefaces. "In theory, buying a Prada t-shirt, adorned with its logo, is like getting a souvenir of the peculiar world offered by this brand", the M/M team says. Every single word in the Pradalphabet is a work of art, a statement, while being inter-linked by M/M. "We’ve designed a series of 5 t-shirts decorated each with a letter on the front and the Prada-M logo on the back, each one is our totally subjective vision of the Prada world".

A special made-to-order service also exists. So now is your time to get you own name spelt out on a Prada shirt.

1 comment:

  1. AH MAY ZING!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!


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