Nike creates the biggest interactive billboard in Africa

So what does Nike do for the World Cup? Easy. They create the biggest digital billboard in Africa. One where you have the power to create the headline and choose the player you want featured in it.


Go to Facebook or create a tweet with the hashtag #NikeFuture and voila your headline could be chosen.

We love this and this really does light up the Joburg skyline. I can't help but uhhh and ahhh when driving past this at night.